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"In China, it's online games that charge fees.
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Zombie product, said analyst Xue Yongfeng.
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But PopCap may have taken it too far with its new local Plants vs. This so-called "freemium" business model is commonly used by game developers in China and the U.S. PopCap set up its office in Shanghai in 2008, which has helped create localized versions of its games that are free, but also offer virtual goods as a way to generate revenue in a market known for its piracy. Despite poor reviews, the product still ranks as one of the top games on China's iTunes store. Some local reviewers of the game have defended the product, stating that the English edition was too easy for Chinese gamers. "PopCap is always a humble game company, we would spend more time to make the things right rather than standing out and joining the discussion that has no conclusion," it said in an email. PopCap declined to comment on the game, and said the company wants to hear users' feedback. Currently, only the Chinese edition can be downloaded from the iTunes store in the country. He added that PopCap should have released both the Chinese and English editions in the country, giving users a choice to use which edition they wanted. "Everyone can see the Chinese edition is a slave treatment system, like a leech sucking hard-earned cash." So why is this game then not equal?" Zheng asked. Zheng Huafeng, who tracks China's Internet and games industry, said PopCap's latest product for the country was trying to enslave its users. "In China, users need to pay more in order to pass. "If you don't buy them, then it's very hard to get through the stage," he said. This is because the game is significantly harder than the English edition, giving users little choice but to resort to buying in-game items in order to advance, said Xue Yongfeng, an analyst with research firm Analysys International. Zombies 2, however, is facing a harsh reception, despite being free-to-play. PopCap's new Chinese edition of Plants vs.